Length: 5 pages
Why making The Right Technology Choice Is Crucial To Continued Success
Millenials, and even Baby Boomers, expect and demand a certain level of multi-channel service and accessibility from their B2C providers. And by 2017, the highly-educated and tech-savvy Generation Y will have more spending power and influence than any other generation. They will be even tougher to please. As customers, they interact and demand more with their brands than any previous generation. They too, will expect the same levels of service in their business purchasing as they demand in their consumer purchasing.
What that all means is that in order to get, keep, and grow your customer base having the right ecommerce solution place is more crucial today than it ever has been before.
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