Length: 10 pages
To be successful in omni-channel commerce, companies of all sizes can no longer rely on legacy siloed or homegrown business applications. With the unprecedented amount of data gathered at different points in the organization that needs to be shared across functions, efficient workflows are simply not possible when operating a patchwork of siloed point solutions and legacy applications. No matter what a systems integrator may tell you, these siloed bits of technology will never communicate as effectively as one unified platform does.
Today’s B2C or B2B business needs a Web-based unified ecommerce platform that combines mobile-optimized ecommerce storefront technology with enterprise-class order management and inventory management, fulfillment and warehouse management, customer relationship management (CRM), Point of Sale capabilities and much more. The market for unified commerce and omni-channel retail continues to grow at double-digit rates and merchants must have the proper technology in place to enable success
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