Ikea Group has plans to extend its ecommerce to all of its international markets in the next few years. This online rollout resumes after a year-long standstill, according to Bloomberg.
Consumers in the UK market respond well when credit for returns is applied faster, attendees were told at Multichannel Merchant’s Growing Global conference.
Through its partnership with Borderfree, Chico’s FAS will now be able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.
While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com. As a result, growing luxury ecommerce revenues have gone to online and multichannel retailers and flash sales sites.
If you’re a merchant and you’re not engaged in global ecommerce, you’re missing out on a massive opportunity. Trends like slower growth in domestic ecommerce relative to other countries and increased website traffic from non-U.S. IP addresses are clear signals that legions of ready and willing online buyers await offshore.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.
It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.
Merchants should avoid the temptation to view Latin America through a single consumer lens; each country has unique flavors, challenges and opportunities.
When it comes to going global with your business, retailers will find that there are several “moving parts” to the entire process as it relates to delivering international orders. This is why retailers may want to consider working with a service partner to make the global transition an easy one.