Ecommerce ARCHIVE

Why Your CMO Needs to Guide Your Ecommerce  Jan 28, 2013 3:08 PM By Mark Simpson

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?

Tablets See Record in Searches, Surpassing Mobile Ad Spend  Jan 22, 2013 9:53 AM By MCM staff

The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.

Social ROI is All About Strategy, Sharing and Data  Jan 16, 2013 8:08 PM By Todd Parsons

Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.

Report: Shoppers Open to Cross-channel Shopping  Jan 15, 2013 11:37 AM By MCM staff

Nearly half of online purchases in studied categories resulted from showrooming. Significantly, nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online – primarily due to price and convenience.

More Merchants Report Soft December Finish  Jan 11, 2013 12:04 PM By Tim Parry

This week, there are more up-and-down results coming in from crosschannel retailers. And two reports indicate spending overall was down in December.

NetSuite Acquires Retail Anywhere  Jan 10, 2013 9:47 AM By MCM staff

NetSuite Inc. today announced that it has acquired Retail Anywhere, a provider of multichannel retail management solutions designed to improve the retail customer experience. The acquisition builds on NetSuite’s SuiteCommerce platform.

3 Predictions for Small Merchants in 2013  Jan 03, 2013 10:19 PM By Fred Lizza

During the last year, we

10 Tips to Build a Multichannel B2B Ecosystem  Dec 28, 2012 2:07 AM By Michael Chuma

Building a multichannel ecosystem without upsetting existing channel relationships is a real challenge that requires balancing the concerns of referral and resale partners with the needs of end-customers. Aside from channel conflict, internal resistance can also make the transition difficult.

Best Buy Swaps Email Out for Live Chat  Dec 22, 2012 12:10 AM By Erin Lynch

Best Buy has removed the email contact from its customer service page. The company says the decision was based on consumer feedback, but others feel like it was based on poor performance.

Busting the Top 5 Ecommerce Myths  Dec 21, 2012 9:01 PM By Nicholas Fincher

Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.






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