Ecommerce ARCHIVE

Neiman Marcus Goes Global with FiftyOne  Nov 07, 2012 6:36 PM By Jim Tierney

Luxury retailer Neiman Marcus has extended its ecommerce reach to more than 100 countries, thanks to a partnership with FiftyOne Global Ecommerce. John Koryl, president of Neiman Marcus Direct, said the partnership with FiftyOne allows Neiman Marcus to

A Focused Approach to Acquiring Email Subscribers  Oct 31, 2012 6:38 PM By Ken Burke

While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.

Shepler’s Sets Aggressive Goals, Meets 2012 Operational Challenges  Oct 30, 2012 10:58 PM By Ellen Shannon

Doug Smith, vice president of operations at Shepler

How Effective Site Search Can Boost Sales  Oct 26, 2012 2:23 AM By Erin Lynch

During the RKG Road Show in New York City, Ed Hoffman, vice president of Global Sales and Business Development with SLI Systems, gave a few pointers at the Google offices in Manhattan on how to create the most effective and profitable site searches.

How B-to-B Marketers Build Online Business  Oct 02, 2012 2:14 AM By Bill Onion

Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.

How to Make Live Chat Work for You  Aug 02, 2012 1:16 AM By Erin Lynch

When it

Amazon.com Set to Open Global Digital Media Hub in London  Jul 25, 2012 8:47 PM By Erin Lynch

Amazon.com announced that it will open a “global Digital Media Development Center” in London in the next few months that will allow for design and development teams to work on various media projects.

5 Ways to Drive Brand Effectiveness with Social Media  Jul 24, 2012 12:54 AM By Erin Lynch

Social media branding is more important now than it ever was before especially since a 2012 Nielson Global Survey revealed that more than half of the respondents

To Spin-off or Not to Spin-Off, That is the Question  Jul 23, 2012 10:58 PM By Jim Tierney

For intimate apparel merchant Bare Necessities, spin-off titles have been a successful venture. Bare Necessities launched BarePlus by Bare Necessities at BarePlus.com in February with a big public relations blitz.

5 Customer Service Tips to Boost Online Sales  Jul 11, 2012 8:14 PM By Wendy Shooster

Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.






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