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Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
While some ecommerce companies are still trying to perfect the U.S. market, new research has shown that jumping into international waters might be more lucrative.In this executive summary, you will learn: How to determine your international audience. Why marketplaces such as eBay and Amazon can help steer you in the right direction. Which alternative payment […]
As more shoppers are making their purchases globally and consumers are demanding faster shipping times, the threat of fraud for both consumers and retailers is growing rapidly. In this Executive Summary from Multichannel Merchant, you will learn: Which technologies merchants use to reduce the risk of fraud. Best practices for combating fraudulent activity. Strategies for […]
Have a question about using Fulfillment By Amazon? During eTail West 2013, Tom Taylor, VP of Fulfillment By Amazon and Amazon Webstore, took time to talk with Multichannel Merchant’s Tim Parry. In this video, Taylor answers such questions as how Amazon determines what distribution center or centers are ideal for you, and how to get started with International shipping.
Although a number of factors come into play when a customer makes a decision to buy online, none other is more important than trust. Here are five tips to help avoid those common mistakes and develop a website that is secure and trusted.
Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.
Following a slow fourth-quarter, Jerry Storch has decided to step down as CEO at Toys R Us. Meanwhile, Chris Vickers has been named president and CEO at Vermont Country Store, Victor Luis will eventually replace Lew Frankfort as Coach’s CEO, and Ulta Beauty president and CEO Chuck Rubin has been named CEO at Michaels Stores.
The global shoe designer and retailer Clarks Americas teams up with Invodo Video Solutions to further expand their online channel to create the best in-store experience. The videos engage consumers, drive purchases and its content demonstrates value. The benefits of the video creates a unique shoe shopping experience tailored for each consumer’s lifestyle.
Ecommerce sales in B2C have soared to new heights in 2012. According to eMarketer.com, ecommerce sales topped $1 trillion for the first time. The B2C sales grew from 21.1% last year to $1 trillion.
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?