Marketing ARCHIVE

How to Grab Your Slice of the Global Ecommerce Pie  Jul 14, 2014 9:34 AM By Tim Parry

There are 790 million international customers that are potentially addressable by the US retailers. So how do you grab your piece of the global ecommerce pie? And how do you guarantee customer satisfaction and loyalty – and ensure profitability? Find out here.

Ashampoo Selects Cleverbridge to Drive Japanese Ecommerce  Jul 09, 2014 4:30 PM By MCM Staff

Computer software developer leverages cleverbridge’s local expertise and services to launch new products into Japan, the second largest Asia-Pacific ecommerce market.

How to Plan and Execute a Global Search Campaign  Jul 03, 2014 11:46 AM By Mike O'Brien

At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.

Betteridge Chooses Borderfree for Global Ecommerce  Jun 25, 2014 9:23 PM By MCM Staff

Fine jeweler and watch retailer Betteridge announced that it has partnered with Borderfree to expand its online customer experience globally. By partnering with Borderfree, Betteridge now offers international shipping to over 100 countries and territories worldwide in more than 60 global currencies.

Sports Endeavors Teams Up with Moxie to Engage Global Sports Fans  Jun 12, 2014 12:07 AM By MCM Staff

Moxie Software announced that Sports Endeavors, Inc., the world’s largest soccer specialty retailer, has selected Moxie to engage fans across the entire customer journey, supporting them with sales and service inquires. Sports Endeavors is a retail market leader selling soccer, rugby and lacrosse items to players and fans. “We have a personal passion for the […]

CASL vs. CAN-SPAM | A Tale of the Tape  May 31, 2014 1:42 PM By Tim Parry

Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.

Understanding the Canadian Anti-Spam Law (CASL)  May 29, 2014 7:56 AM By Tim Parry

Check out this video from Montréal-based email marketing firm CakeMail to see if your Canada-bound emails are compliant, and learn the difference between CASL and CAN-SPAM.

Why Target Faces an Uphill Battle in Canada  May 22, 2014 12:06 PM By Tim Parry

If you follow the story of Target’s big launch into Canada, you’ll get a lesson in how to do business north of the border – whether you are targeting (no pun intended) an online or bricks-and-mortar customer.

A Brief Overview of Global Ecommerce  May 20, 2014 11:57 AM By Daniela Forte

The landscape of ecommerce is constantly changing. According to an infographic by CueCommerce, 82% of consumers are shopping online using their laptops, while 10% are using tablets and only 8% are using smartphones. The top five countries of ecommerce spending include: United States, United Kingdom, China, Japan and Belgium.

How Modnique Sucessfully Sells in Russia  May 14, 2014 7:37 PM By Tim Parry

From the day it launched its ecommerce site three years ago, fashion ecommerce site Modnique set out to sell globally. With a localized .ru version of its ecommerce site, Modnique was able to have success targeting customers in Russia.






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