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Marketing ARCHIVE

Skechers Footwear Launches Central Eastern Europe Subsidiary  Feb 15, 2015 9:52 AM By MCM Staff

Lifestyle and performance footwear seller Skechers is transitioning its business in Central Eastern Europe (CEE) from third-party distributors to a new wholly-owned subsidiary, Skechers CEE, Kft.

Kate Spade & Company Expanding Presence in China  Feb 10, 2015 5:06 PM By MCM Staff

Kate Spade & Company and Walton Brown, a subsidiary of Asian fashion retail and brand management group The Lane Crawford Joyce Group, have formed joint ventures focused on scaling and accelerating the retailer’s growth in Greater China.

Brand Loyalty, Trust Keys to Canadian Consumers  Jan 21, 2015 9:49 AM By Mike O'Brien

Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.

Email Marketing Compliance Outside of the U.S.  Jan 15, 2015 3:21 PM By James Koons

Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.

How to Capitalize on the Right SEO and Social Strategies Globally  Dec 15, 2014 2:34 PM By Greig Holbrook

Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. Here are the right SEO and social strategies to implement in the global market.

Emailing Canada: Truths and Myths  Dec 09, 2014 1:54 PM By Patrick Gorman

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

European Engineers Embrace Digi-Key for Online Component Sales  Nov 15, 2014 9:24 PM By Tim Parry

Digi-Key, a full-service provider of electronic components, has announced an enormous spike in web traffic and online orders placed by design engineers in Europe. Here is why engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their go-to resource for electronic component selection and availability.

Alibaba Reports Singles Day Sales Up 62% to $9.3B  Nov 11, 2014 2:03 PM By Mike O'Brien

While Chinese ecommerce giant Alibaba reported that Singles Day 2014 – 11.11 – the world’s largest shopping day, brought in more than $9.3 billion in sales, up 62% from 2013, the global phenomenon has yet to make a significant impact in the U.S.

eBay CMO Talks About Global Branding Campaign  Oct 16, 2014 10:05 AM By Mike O'Brien

Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.

‘Tis the Season to Put Your Global Marketing Plan in Place  Oct 14, 2014 9:40 AM By Michael DeSimone

Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.






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