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Marketing ARCHIVE

Chico’s FAS Teams Up with Borderfree  Sep 10, 2014 8:06 PM By MCM Staff

Through its partnership with Borderfree, Chico’s FAS will now be able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.

What Ecommerce Retailers Need to Translate in a Global-Local World  Sep 02, 2014 10:56 AM By Ian Henderson

To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.

Which Online Marketplaces Are Best for Your Business?  Sep 02, 2014 9:04 AM By Mike O'Brien

Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.

Assessing the Challenges of Going Global  Aug 28, 2014 9:51 AM By Daniela Forte

It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.

How to Grow Your Global Social Media Presence  Aug 06, 2014 12:05 PM By Daniela Forte

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

Canada, Australia Top Choices for Cross-Border Ecommerce  Jul 31, 2014 9:23 AM By Mike O'Brien

Canada (84%) and Australia (54%) are the top choices for cross-border ecommerce, followed by Japan and New Zealand (39% each), according to the results of Multichannel Merchant’s MCM Outlook 2014. Here’s why U.S.-based merchants are high on doing business in those countries.

How to Grab Your Slice of the Global Ecommerce Pie  Jul 14, 2014 9:34 AM By Tim Parry

There are 790 million international customers that are potentially addressable by the US retailers. So how do you grab your piece of the global ecommerce pie? And how do you guarantee customer satisfaction and loyalty – and ensure profitability? Find out here.

Ashampoo Selects Cleverbridge to Drive Japanese Ecommerce  Jul 09, 2014 4:30 PM By MCM Staff

Computer software developer leverages cleverbridge’s local expertise and services to launch new products into Japan, the second largest Asia-Pacific ecommerce market.

How to Plan and Execute a Global Search Campaign  Jul 03, 2014 11:46 AM By Mike O'Brien

At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.

Betteridge Chooses Borderfree for Global Ecommerce  Jun 25, 2014 9:23 PM By MCM Staff

Fine jeweler and watch retailer Betteridge announced that it has partnered with Borderfree to expand its online customer experience globally. By partnering with Borderfree, Betteridge now offers international shipping to over 100 countries and territories worldwide in more than 60 global currencies.






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