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MarketingFeb 15, 2015 9:52 AM By MCM Staff
Lifestyle and performance footwear seller Skechers is transitioning its business in Central Eastern Europe (CEE) from third-party distributors to a new wholly-owned subsidiary, Skechers CEE, Kft.
MarketingFeb 10, 2015 5:06 PM By MCM Staff
Kate Spade & Company and Walton Brown, a subsidiary of Asian fashion retail and brand management group The Lane Crawford Joyce Group, have formed joint ventures focused on scaling and accelerating the retailer’s growth in Greater China.
MarketingJan 21, 2015 9:49 AM By Mike O'Brien
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
MarketingJan 15, 2015 3:21 PM By James Koons
Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
MarketingDec 15, 2014 2:34 PM By Greig Holbrook
Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. Here are the right SEO and social strategies to implement in the global market.
MarketingDec 09, 2014 1:54 PM By Patrick Gorman
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
MarketingNov 15, 2014 9:24 PM By Tim Parry
Digi-Key, a full-service provider of electronic components, has announced an enormous spike in web traffic and online orders placed by design engineers in Europe. Here is why engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their go-to resource for electronic component selection and availability.
MarketingNov 11, 2014 2:03 PM By Mike O'Brien
While Chinese ecommerce giant Alibaba reported that Singles Day 2014 – 11.11 – the world’s largest shopping day, brought in more than $9.3 billion in sales, up 62% from 2013, the global phenomenon has yet to make a significant impact in the U.S.
MarketingOct 16, 2014 10:05 AM By Mike O'Brien
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
MarketingOct 14, 2014 9:40 AM By Michael DeSimone
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.