Subscribe To X
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
Register NOW for the latest webinar from Multichannel Merchant, which will provide an overview of the burgeoning opportunity for U.S. retail marketers. It will include a wealth of actionable information and analysis on how much Canadian consumers are spending, what they’re spending it on and their online surfing and shopping habits.
U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.
Through its partnership with Borderfree, Chico’s FAS will now be able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.
It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.