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MarketingJun 09, 2015 8:51 AM By Neal Kaiser
To successfully launch a global ecommerce site takes more than overcoming the language barrier. Here are 4 tips that will help ensure you’re ready on day 1.
MarketingMay 28, 2015 3:01 PM By Tim Parry
As merchants look to global demand to grow their businesses, cross-border transactions represent a significant market opportunity. But delivering on the promise of a satisfying customer experience can be daunting. Here are five tips to help you grow your cross-border business.
MarketingMay 27, 2015 4:36 PM By Mike O'Brien
Favorable government policies, high duty thresholds and popularity of U.S. brands all contribute to making some global ecommerce markets hotter than others.
MarketingApr 30, 2015 1:19 PM By Daniela Forte
More and more shoppers in India are going to their mobile devices to shop and one online marketplace in particular is making an effort to respond to the increase in mobile usage. See which marketplace is answering the mobile call.
MarketingFeb 15, 2015 9:52 AM By MCM Staff
Lifestyle and performance footwear seller Skechers is transitioning its business in Central Eastern Europe (CEE) from third-party distributors to a new wholly-owned subsidiary, Skechers CEE, Kft.
MarketingFeb 10, 2015 5:06 PM By MCM Staff
Kate Spade & Company and Walton Brown, a subsidiary of Asian fashion retail and brand management group The Lane Crawford Joyce Group, have formed joint ventures focused on scaling and accelerating the retailer’s growth in Greater China.
MarketingJan 21, 2015 9:49 AM By Mike O'Brien
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
MarketingJan 15, 2015 3:21 PM By James Koons
Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
MarketingDec 15, 2014 2:34 PM By Greig Holbrook
Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. Here are the right SEO and social strategies to implement in the global market.
MarketingDec 09, 2014 1:54 PM By Patrick Gorman
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.