Subscribe


 

Marketing ARCHIVE

European Engineers Embrace Digi-Key for Online Component Sales  Nov 15, 2014 9:24 PM By Tim Parry

Digi-Key, a full-service provider of electronic components, has announced an enormous spike in web traffic and online orders placed by design engineers in Europe. Here is why engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their go-to resource for electronic component selection and availability.

Alibaba Reports Singles Day Sales Up 62% to $9.3B  Nov 11, 2014 2:03 PM By Mike O'Brien

While Chinese ecommerce giant Alibaba reported that Singles Day 2014 – 11.11 – the world’s largest shopping day, brought in more than $9.3 billion in sales, up 62% from 2013, the global phenomenon has yet to make a significant impact in the U.S.

eBay CMO Talks About Global Branding Campaign  Oct 16, 2014 10:05 AM By Mike O'Brien

Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.

‘Tis the Season to Put Your Global Marketing Plan in Place  Oct 14, 2014 9:40 AM By Michael DeSimone

Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.

Canadian Ecommerce a Great Opportunity for U.S. Merchants  Oct 13, 2014 10:30 AM By Mike O'Brien

With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.

The Best Ways to Grow Your Ecommerce Sales in Canada  Sep 23, 2014 10:33 AM

Register NOW for the latest webinar from Multichannel Merchant, which will provide an overview of the burgeoning opportunity for U.S. retail marketers. It will include a wealth of actionable information and analysis on how much Canadian consumers are spending, what they’re spending it on and their online surfing and shopping habits.

CASL Could Have Big Effect on U.S. Marketers  Sep 22, 2014 11:17 AM By Khizar A. Sheikh and Lauren X. Topelsohn

U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.

Chico’s FAS Teams Up with Borderfree  Sep 10, 2014 8:06 PM By MCM Staff

Through its partnership with Borderfree, Chico’s FAS will now be able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.

What Ecommerce Retailers Need to Translate in a Global-Local World  Sep 02, 2014 10:56 AM By Ian Henderson

To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.

Which Online Marketplaces Are Best for Your Business?  Sep 02, 2014 9:04 AM By Mike O'Brien

Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.






© 2014, Access Intelligence, LLC. All rights reserved.