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Marketing ARCHIVE

Canadian Ecommerce a Great Opportunity for U.S. Merchants  Oct 13, 2014 10:30 AM By Mike O'Brien

With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.

The Best Ways to Grow Your Ecommerce Sales in Canada  Sep 23, 2014 10:33 AM

Register NOW for the latest webinar from Multichannel Merchant, which will provide an overview of the burgeoning opportunity for U.S. retail marketers. It will include a wealth of actionable information and analysis on how much Canadian consumers are spending, what they’re spending it on and their online surfing and shopping habits.

CASL Could Have Big Effect on U.S. Marketers  Sep 22, 2014 11:17 AM By Khizar A. Sheikh and Lauren X. Topelsohn

U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.

Chico’s FAS Teams Up with Borderfree  Sep 10, 2014 8:06 PM By MCM Staff

Through its partnership with Borderfree, Chico’s FAS will now be able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.

What Ecommerce Retailers Need to Translate in a Global-Local World  Sep 02, 2014 10:56 AM By Ian Henderson

To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.

Which Online Marketplaces Are Best for Your Business?  Sep 02, 2014 9:04 AM By Mike O'Brien

Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.

Assessing the Challenges of Going Global  Aug 28, 2014 9:51 AM By Daniela Forte

It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.

How to Grow Your Global Social Media Presence  Aug 06, 2014 12:05 PM By Daniela Forte

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

Canada, Australia Top Choices for Cross-Border Ecommerce  Jul 31, 2014 9:23 AM By Mike O'Brien

Canada (84%) and Australia (54%) are the top choices for cross-border ecommerce, followed by Japan and New Zealand (39% each), according to the results of Multichannel Merchant’s MCM Outlook 2014. Here’s why U.S.-based merchants are high on doing business in those countries.

How to Grab Your Slice of the Global Ecommerce Pie  Jul 14, 2014 9:34 AM By Tim Parry

There are 790 million international customers that are potentially addressable by the US retailers. So how do you grab your piece of the global ecommerce pie? And how do you guarantee customer satisfaction and loyalty – and ensure profitability? Find out here.






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