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Marketing ARCHIVE

Sports Endeavors Teams Up with Moxie to Engage Global Sports Fans  Jun 12, 2014 12:07 AM By MCM Staff

Moxie Software announced that Sports Endeavors, Inc., the world’s largest soccer specialty retailer, has selected Moxie to engage fans across the entire customer journey, supporting them with sales and service inquires. Sports Endeavors is a retail market leader selling soccer, rugby and lacrosse items to players and fans. “We have a personal passion for the […]

CASL vs. CAN-SPAM | A Tale of the Tape  May 31, 2014 1:42 PM By Tim Parry

Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.

Understanding the Canadian Anti-Spam Law (CASL)  May 29, 2014 7:56 AM By Tim Parry

Check out this video from Montréal-based email marketing firm CakeMail to see if your Canada-bound emails are compliant, and learn the difference between CASL and CAN-SPAM.

Why Target Faces an Uphill Battle in Canada  May 22, 2014 12:06 PM By Tim Parry

If you follow the story of Target’s big launch into Canada, you’ll get a lesson in how to do business north of the border – whether you are targeting (no pun intended) an online or bricks-and-mortar customer.

A Brief Overview of Global Ecommerce  May 20, 2014 11:57 AM By Daniela Forte

The landscape of ecommerce is constantly changing. According to an infographic by CueCommerce, 82% of consumers are shopping online using their laptops, while 10% are using tablets and only 8% are using smartphones. The top five countries of ecommerce spending include: United States, United Kingdom, China, Japan and Belgium.

How Modnique Sucessfully Sells in Russia  May 14, 2014 7:37 PM By Tim Parry

From the day it launched its ecommerce site three years ago, fashion ecommerce site Modnique set out to sell globally. With a localized .ru version of its ecommerce site, Modnique was able to have success targeting customers in Russia.

Bluefly Offers Global Online Shopping  May 08, 2014 1:21 PM By MCM Staff

U.S. apparel and accessories retailer turns to Pitney Bowes to make online purchasing and shipping simple for consumers around the world.

Tmall Pork Promotion Draws Rave Reviews in China  May 01, 2014 9:58 AM By MCM Staff

Within the first five days, the three participating U.S. suppliers had sold nearly 3,000 one-kilo orders (2.2 pounds per kilo) — 6,600 pounds — of U.S. pork. Within five more days, total orders jumped to 7,000.

Levi Strauss Hires Walmart’s Rosen to Head Global Ecommerce  Apr 19, 2014 12:56 PM By Tim Parry

Rosen brings more than 20 years of retail and ecommerce leadership to Levi’s, most recently as senior vice president of global ecommerce at Walmart Stores Inc.

Regis Launches ShopRegis Tab on UK Site  Apr 19, 2014 8:22 AM By MCM Staff

The new ShopRegis tab allows customers to shop by stylist recommendation, desired effect and hair concern, such as thinning, ageing and damaged hair… and serves an omnichannel purpose.






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