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MarketingOct 14, 2014 9:40 AM By Michael DeSimone
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.
MarketingOct 13, 2014 10:30 AM By Mike O'Brien
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
MarketingSep 23, 2014 10:33 AM
Register NOW for the latest webinar from Multichannel Merchant, which will provide an overview of the burgeoning opportunity for U.S. retail marketers. It will include a wealth of actionable information and analysis on how much Canadian consumers are spending, what they’re spending it on and their online surfing and shopping habits.
MarketingSep 22, 2014 11:17 AM By Khizar A. Sheikh and Lauren X. Topelsohn
U.S.-based businesses that engage in marketing activities directed to Canadian residents – both business and individuals – could find themselves on the receiving end of some hefty fines.
MarketingSep 10, 2014 8:06 PM By MCM Staff
Through its partnership with Borderfree, Chico’s FAS will now be able to transact with shoppers in over 100 countries and territories worldwide in more than 60 global currencies.
MarketingSep 02, 2014 10:56 AM By Ian Henderson
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
MarketingSep 02, 2014 9:04 AM By Mike O'Brien
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.
MarketingAug 28, 2014 9:51 AM By Daniela Forte
It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.
MarketingAug 06, 2014 12:05 PM By Daniela Forte
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
MarketingJul 31, 2014 9:23 AM By Mike O'Brien
Canada (84%) and Australia (54%) are the top choices for cross-border ecommerce, followed by Japan and New Zealand (39% each), according to the results of Multichannel Merchant’s MCM Outlook 2014. Here’s why U.S.-based merchants are high on doing business in those countries.