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Marketing ARCHIVE

6 Tips to Expand your Global Ecommerce Business  Jan 15, 2014 11:18 AM By Scott Heimes

Is your product or service something that translates well into other cultures? If the answer is yes and you’re ready to take on the challenge of expanding globally, your next step is to plan how you’ll roll out ecommerce operations worldwide. The following six tips can help you achieve a successful launch

Amazon Fulfillment Sees Record Setting Year  Jan 10, 2014 11:52 AM By Daniela Forte

It was a record setting year for the sellers on Amazon who use the Fulfillment by Amazon service. According to a release from the marketplace, the number of sellers using the fulfillment service grew more than 65% in 2013 compared to 2012. Also, Fulfillment by Amazon shipped more units worldwide during the fourth quarter of 2013 than the total number of FBA units combined in all of 2009 and 2010.

6 Fearless Predictions for 2014  Jan 02, 2014 11:36 AM By Tim Parry

An earlier holiday season, a big global push and more a big year for the United States Postal Service. These are just a few of Multichannel Merchant senior content manager Tim Parry’s fearless predictions for 2014.

Herschell Gordon Lewis’s Best and Worst Catalog Copy of 2013  Dec 16, 2013 12:34 PM By Herschell Gordon Lewis

To the catalogs Herschell Gordon Lewis criticizes here, he apologizes…but only for their unfortunate positioning. Except for this column—and probably despite this column—they probably can skirt their way into the arena of ongoing acceptance.

Why Are Retail Stores Open on Thanksgiving Day?  Nov 25, 2013 1:09 PM By Tim Parry

Like it or not, retail stores will open their doors on Thanksgiving Day (or Thanksgiving Night) so mobs of consumers can get great deals on flat panel televisions, iPads, toys, apparel and more. Here’s why bricks-and-mortar feels the need to compete with ecommerce.

Marketplaces Are Thinking Globally and Locally  Oct 25, 2013 1:39 PM By Tim Parry

Click the image below to download “Marketplaces are Thinking Globally, and Locally”

How to Ride the Coattails of an Existing Meme  Oct 15, 2013 4:26 PM By Stephan Spencer

Memes are a free and practically effortless way to get hits. All you have to do is curate existing content already posted to the Internet and perhaps add your own little twist to it. Here’s how merchants are using existing memes to build their online exposure.

QVC Launches toGather Social Commerce Platform  Sep 30, 2013 1:07 PM By Multichannel Merchant Staff

QVC has launched toGather, an online gathering place that brings together QVC’s community of customers, personalities and brands. Here’s how QVC plans to use toGather to expand recommendations from people and brands its users follow.

Six Action Items to Improve Customer Experience  Sep 24, 2013 10:47 AM By Debra Ellis

Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.

2013 In-store Holiday Sales Expected to Increase 2.4%  Sep 17, 2013 11:46 AM By Daniela Forte

While no official predictions for direct-to-customer holiday sales figures have been made public, one firm has already predicted a decrease in store traffic, but a rise in store sales.






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