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Marketing ARCHIVE

How to Ride the Coattails of an Existing Meme  Oct 15, 2013 4:26 PM By Stephan Spencer

Memes are a free and practically effortless way to get hits. All you have to do is curate existing content already posted to the Internet and perhaps add your own little twist to it. Here’s how merchants are using existing memes to build their online exposure.

QVC Launches toGather Social Commerce Platform  Sep 30, 2013 1:07 PM By Multichannel Merchant Staff

QVC has launched toGather, an online gathering place that brings together QVC’s community of customers, personalities and brands. Here’s how QVC plans to use toGather to expand recommendations from people and brands its users follow.

Six Action Items to Improve Customer Experience  Sep 24, 2013 10:47 AM By Debra Ellis

Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.

2013 In-store Holiday Sales Expected to Increase 2.4%  Sep 17, 2013 11:46 AM By Daniela Forte

While no official predictions for direct-to-customer holiday sales figures have been made public, one firm has already predicted a decrease in store traffic, but a rise in store sales.

How to Sell Efficiently on eBay and Amazon  Sep 09, 2013 9:56 AM By Lisa Steinhart

Marketplaces represent a great revenue opportunity for omnichannel merchants. But as Midwest Photo Exchange learned, the devil is in the details. Here’s why the more time you spend preparing your items and integrating your infrastructure will help you better control your costs and add to your bottom line.

What the Marketplace Fairness Act Means for You  Jun 11, 2013 8:11 AM By Guy Mucklow

For merchants, that fact that MFA would reportedly help state governments collect $11 billion in lost tax revenue is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.

Amazon Launches Marketplace in India  Jun 05, 2013 10:55 AM By Erin Lynch

Amazon has officially launched Amazon.in in India, making it the tenth marketplace for the global ecommerce company.

An Inside Look into Amazon’s Global Enterprise  Jun 05, 2013 10:16 AM By Erin Lynch

Amazon launched it’s latest marketplace in India this week, making it the 10th marketplace for the ecommerce goliath. In this infographic from Amazon, you will get a glimpse into the countries it serves, how many fulfillment centers it has worldwide, and it’s third-party seller growth.

Amazon Tops Walmart in Brand Ranking  May 23, 2013 6:07 PM By Daniela Forte

Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.

Catalogers Weigh in on Marketplace Fairness Act  May 08, 2013 3:57 PM By Daniela Forte

A group of catalogers and suppliers met with Congressional staff on Capitol Hill on Tuesday to discuss their concerns with the Marketplace Fairness Act which passed in the Senate on May 6.






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