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MarketingJan 02, 2014 11:36 AM By Tim Parry
An earlier holiday season, a big global push and more a big year for the United States Postal Service. These are just a few of Multichannel Merchant senior content manager Tim Parry’s fearless predictions for 2014.
MarketingDec 16, 2013 12:34 PM By Herschell Gordon Lewis
To the catalogs Herschell Gordon Lewis criticizes here, he apologizes…but only for their unfortunate positioning. Except for this column—and probably despite this column—they probably can skirt their way into the arena of ongoing acceptance.
MarketingNov 25, 2013 1:09 PM By Tim Parry
Like it or not, retail stores will open their doors on Thanksgiving Day (or Thanksgiving Night) so mobs of consumers can get great deals on flat panel televisions, iPads, toys, apparel and more. Here’s why bricks-and-mortar feels the need to compete with ecommerce.
MarketingOct 25, 2013 1:39 PM By Tim Parry
Click the image below to download “Marketplaces are Thinking Globally, and Locally”
MarketingOct 15, 2013 4:26 PM By Stephan Spencer
Memes are a free and practically effortless way to get hits. All you have to do is curate existing content already posted to the Internet and perhaps add your own little twist to it. Here’s how merchants are using existing memes to build their online exposure.
MarketingSep 30, 2013 1:07 PM By Multichannel Merchant Staff
QVC has launched toGather, an online gathering place that brings together QVC’s community of customers, personalities and brands. Here’s how QVC plans to use toGather to expand recommendations from people and brands its users follow.
MarketingSep 24, 2013 10:47 AM By Debra Ellis
Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
MarketingSep 17, 2013 11:46 AM By Daniela Forte
While no official predictions for direct-to-customer holiday sales figures have been made public, one firm has already predicted a decrease in store traffic, but a rise in store sales.
MarketingSep 09, 2013 9:56 AM By Lisa Steinhart
Marketplaces represent a great revenue opportunity for omnichannel merchants. But as Midwest Photo Exchange learned, the devil is in the details. Here’s why the more time you spend preparing your items and integrating your infrastructure will help you better control your costs and add to your bottom line.
MarketingJun 11, 2013 8:11 AM By Guy Mucklow
For merchants, that fact that MFA would reportedly help state governments collect $11 billion in lost tax revenue is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.