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Marketing ARCHIVE

Amazon Tops Walmart in Brand Ranking  May 23, 2013 6:07 PM By Daniela Forte

Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.

Catalogers Weigh in on Marketplace Fairness Act  May 08, 2013 3:57 PM By Daniela Forte

A group of catalogers and suppliers met with Congressional staff on Capitol Hill on Tuesday to discuss their concerns with the Marketplace Fairness Act which passed in the Senate on May 6.

eBay Looks to Grow Locally and Globally  May 01, 2013 3:38 PM By Tim Parry

eBay plans to go global and local in hopes to double its number of eBay Marketplace users to 200 million by 2015.

Study Finds Consumers Love Brands that Love Them Back  Apr 16, 2013 7:26 PM By Erin Lynch

More than half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them.

FiftyOne Global Ecommerce Rebrands as Borderfree  Apr 15, 2013 10:32 AM By Tim Parry

FiftyOne Global Ecommerce has rebranded as Borderfree in an effort to further emphasize the company’s ongoing mission to enable U.S. retailers to transact with consumers in every corner of the globe. “Identifying as Borderfree allows us to more directly communicate our vision and mission to create an entirely ‘border-free’ global ecommerce experience for consumers and […]

Myths & Misconceptions of Selling on Amazon: Best Practices for Doing it Right  Apr 02, 2013 8:25 PM By MCM staff

Join Gina DeFrank, ChannelAdvisor’s Amazon Product Owner and Business Analyst, as she discusses and debunks the misconceptions of selling on Amazon. She’ll walk you through how to get started and how to do it right, and key ways to improve your performance on Amazon.

Selling on Amazon: Best Practices for Doing it Right  Mar 28, 2013 12:00 AM By MCM staff

We’ll take you through how to get started on selling on Amazon, how to do it right, and key ways to improve your performance.

The Looming Disruption of B2B Marketplaces  Mar 26, 2013 4:02 PM By Steven Kramer

The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.

“Made in USA” Message is Strong for World of Leggings  Mar 22, 2013 2:17 PM By Daniela Forte

In light of last week’s recall of yoga pants made in Taiwan and distributed by Lululemon Athletica, World of Leggings CEO Danny Alex is emphasizing “Made in the USA” as a part of its merchandising strategy.

Trigger Message Volume Rose in Fourth Quarter  Mar 18, 2013 4:38 PM By Daniela Forte

Trigger messages volume continues to rise seeing an increase of 73% over Q4 2011, according to a recent report by Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance and Email Institute, the Epsilon-powered email best practices destination.






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