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MarketingSep 24, 2013 10:47 AM By Debra Ellis
Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
MarketingSep 17, 2013 11:46 AM By Daniela Forte
While no official predictions for direct-to-customer holiday sales figures have been made public, one firm has already predicted a decrease in store traffic, but a rise in store sales.
MarketingSep 09, 2013 9:56 AM By Lisa Steinhart
Marketplaces represent a great revenue opportunity for omnichannel merchants. But as Midwest Photo Exchange learned, the devil is in the details. Here’s why the more time you spend preparing your items and integrating your infrastructure will help you better control your costs and add to your bottom line.
MarketingJun 11, 2013 8:11 AM By Guy Mucklow
For merchants, that fact that MFA would reportedly help state governments collect $11 billion in lost tax revenue is irrelevant; the bigger issue is that the law makes shopping online more expensive for consumers and complex for retailers.
MarketingJun 05, 2013 10:55 AM By Erin Lynch
Amazon has officially launched Amazon.in in India, making it the tenth marketplace for the global ecommerce company.
MarketingJun 05, 2013 10:16 AM By Erin Lynch
Amazon launched it’s latest marketplace in India this week, making it the 10th marketplace for the ecommerce goliath. In this infographic from Amazon, you will get a glimpse into the countries it serves, how many fulfillment centers it has worldwide, and it’s third-party seller growth.
MarketingMay 23, 2013 6:07 PM By Daniela Forte
Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.
MarketingMay 08, 2013 3:57 PM By Daniela Forte
A group of catalogers and suppliers met with Congressional staff on Capitol Hill on Tuesday to discuss their concerns with the Marketplace Fairness Act which passed in the Senate on May 6.
MarketingMay 01, 2013 3:38 PM By Tim Parry
eBay plans to go global and local in hopes to double its number of eBay Marketplace users to 200 million by 2015.
MarketingApr 16, 2013 7:26 PM By Erin Lynch
More than half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them.