Subscribe


 

Marketing ARCHIVE

Selling on Amazon: Best Practices for Doing it Right  Mar 28, 2013 12:00 AM By MCM staff

We’ll take you through how to get started on selling on Amazon, how to do it right, and key ways to improve your performance.

The Looming Disruption of B2B Marketplaces  Mar 26, 2013 4:02 PM By Steven Kramer

The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.

“Made in USA” Message is Strong for World of Leggings  Mar 22, 2013 2:17 PM By Daniela Forte

In light of last week’s recall of yoga pants made in Taiwan and distributed by Lululemon Athletica, World of Leggings CEO Danny Alex is emphasizing “Made in the USA” as a part of its merchandising strategy.

Trigger Message Volume Rose in Fourth Quarter  Mar 18, 2013 4:38 PM By Daniela Forte

Trigger messages volume continues to rise seeing an increase of 73% over Q4 2011, according to a recent report by Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance and Email Institute, the Epsilon-powered email best practices destination.

3 Ways to Simplify International Expansion with Global Marketplaces  Feb 19, 2013 4:09 PM By MCM staff

International e-commerce presents many challenges, and selling across borders requires careful consideration of cultural differences, government regulations and operational infrastructure. This article outlines the various marketplaces and fulfillment tools that are available to help retailers tackle this growing International opportunity.

Shopatron Teams Up with Intershop  Dec 19, 2012 7:59 PM By MCM staff

Shopatron announced that it has teamed up with Intershop, an ecommerce firm, and although the details about the partnership are still unclear, Shopatron said teaming up with Intershop will enhance their global, multi-channel clients’ ecommerce programs.

Amazon 2Q Sales Up, Profits Down  Jul 28, 2012 2:06 AM By Tim Parry

Amazon.com said its sales for the second quarter, which ended June 30, were up 29%. But the etailer expects to have an operating loss of between $50 million and $350 million next quarter. Here’s why.

How to Earn Trust in Facebook Commerce  Apr 10, 2012 2:53 AM By Ken Burke

Earning shoppers

Survey: Socially-conscious Consumers Consult Social Media  Mar 28, 2012 10:31 PM By Erin Lynch

Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, socially conscious respondents are under the age of 40 and consult with the social media of their choice when deciding on what items to purchase.






© 2014, Access Intelligence, LLC. All rights reserved.