Melissa Data to Present Insight on Data Quality Challenges of International Addresses

Jul 09, 2014 4:52 PM  By

Melissa Data, a leading provider of contact data quality and integration solutions, today announced it is hosting a panel discussion focused on the data quality challenges of global customer data and addressing, slated for July 16 at 2:30 p.m. at the Growing Global industry conference.

The panel event is titled “Getting the Package Delivered,” and will offer a broad look at international address requirements. Using automated, integrated data quality tools, online merchants can instantly validate and cleanse international addresses, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region.

In addition to Melissa Data, the panel will feature ecommerce leaders OrderCup, a web technology company that streamlines and automates order management and fulfillment for ecommerce companies, and General Medical Company, a medical device manufacturer with more than 250,000 devices sold in over 40 countries.

Together the three firms will provide insight on technology tools and strategies used to verify and correct international customer addresses in ecommerce platforms – ensuring smooth business operations with faster, easier order entry, fewer delivery errors and reduced online fraud.

Aloke Nath, co-founder and CEO of OrderCup, as well as Thomas F. Greany, president of General Medical Company, will participate in the presentation. Melissa Data’s Global Address Verification capabilities integrate with OrderCup’s ecommerce platform used by General Medical, providing the engine for real-time data quality in the online shopping interface. Melissa Data also integrates with other ecommerce platforms such as Magento, Shopware and Demandware, enabling online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time.

“Address data is delivery data, and maintaining its accuracy ensures the best online experience for both shopper and merchant. Yet the data can differ significantly from country to region, territory or prefecture, and may even be stored in different languages or character sets. This creates a significant, ongoing challenge for global business relying on customer data as the foundation for growth and profitability,” said Charles Gaddy, director of global sales and alliances, Melissa Data. “Data quality is job one and must be managed with a global perspective – for ecommerce platforms, that means integrating smart tools that eliminate bad data at the source and before it permeates business operations.”

The Growing Global conference takes place July 15 and 16 at the Renaissance Long Beach Hotel in Long Beach, CA. Click here to register and attend.