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U.S.-based retailers may see that International sales are making up less than 5% of their growth, and decide it’s not worth investing time and energy into global ecommerce. But Ken Burke, founder, chairman and CEO of MarketLive, says that should not be overlooked.
Chinese ecommerce giant Alibaba plans to pay $250 million for a 10% stake in the Singapore Post, Singapore’s national postal system.
Retailers can face global ecommerce issues on their own, or work with a third party that can support the merchant’s globalization venture and help it overcome each related challenge by virtue of its local knowledge and infrastructure.
From the day it launched its ecommerce site three years ago, fashion ecommerce site Modnique set out to sell globally. With a localized .ru version of its ecommerce site, Modnique was able to have success targeting customers in Russia.
Retailers looking to go international often have their eyes set on China in particular. China is, after all, the biggest opportunity for most online merchants. But they need to consider the following.
U.S. apparel and accessories retailer turns to Pitney Bowes to make online purchasing and shipping simple for consumers around the world.
Less than 1% of all Silver Star Brands’ orders are shipped outside the U.S. But ecommerce manager Ian MacDonald says Silver Star sees the potential for selling overseas, and will focus more attention on growing its global presence.
Within the first five days, the three participating U.S. suppliers had sold nearly 3,000 one-kilo orders (2.2 pounds per kilo) — 6,600 pounds — of U.S. pork. Within five more days, total orders jumped to 7,000.
By knowing what’s true and what’s false about expanding abroad, you’re better equipped to enter the global market with confidence and ease.
We are all keenly aware that global ecommerce is growing faster than domestic ecommerce, but trying to figure out how to execute global ecommerce, and make it as profitable as it can be, isn’t easy.
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