SHOP.CA Scales Video Production for 100,000 Products

May 29, 2014 12:30 PM  By

Automated video solutions provider Treepodia has helped Canadian online marketplace SHOP.CA increase conversions by 15% and created a more engaging and sharable online shopping experience by choosing the company’s ecommerce video platform.

Since implementing Treepodia, SHOP.CA has seen a 15% increase in conversion for users who could watch videos over those who did not have the option and a 7-times ROI on the cost of the solution.

SHOP.CA has created more than 100,000 product videos using the automated video production, hosting, and streaming solution found in Treepodia, and is now able to quickly create new videos when new products are added or pricing and other information changes.

“Sharing products is high on our customers’ list of social activities, and Treepodia is helping us keep up with the demand for more videos,” said Christian Rodericks, vice president of marketplace operations at SHOP.CA. “Shoppers respond to videos more than static photos, and they ultimately help benefit the core metrics of our business like conversion rate.”

SHOP.CA also gets tremendous video search engine optimization (VSEO) benefits from the Treepodia videos, which are all indexed by Google, given the search engine’s preference for video in determining page rank for relevant keyword terms.

SHOP.CA  is an online marketplace that serves the Canadian market, offering a wide range of products across 500 merchants, including clothing, consumer electronics, health and beauty supplies and more, all of which are shipped within Canada.


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