Eight Ways to Rev Up Your Catalog and E-mail Response
Eight Ways to Rev Up Your Catalog and E-mail Response Want to get the most out of your mail plan? Below, Sante Fe, NM-based consultant Jim Coogan shares eight surefire ways to stand out in the mailbox and the e-mail in-box. ...
On the Right Page for Web Indexing
If you're a consumer cataloger, you're probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn't your...
Nine Tips to Improve Your Site for the Holidays
If you're looking to make some improvements to your Website before the fall/holiday selling season, there's still time but not much. How to decide, then,...
Catalog Marketing: Time for a Fourth-Quarter PR Blitz
So here it is, the middle of August, and you've made a tremendous push perfecting your catalogs, operations, and staff for the greatest financial impact...
Expert Advice: Quick Ways to Boost Soft Holiday Sales
For most consumer catalogers, this is the make-or-break season. So if your holiday sales aren't as robust as you'd hoped, you need to take steps now to...
