Give The Consumers What They Want: Video

Aug 14, 2013 11:08 AM  By

What merchants are offering with product videos and what shoppers are expecting may be two different things.  This infographic by Invodo takes  a look at what merchants are offering versus what consumers want in a product video.

The infographic shows that 71% of consumers say video the best way to bring product features to life and 40% of retailers are aware that videos actually work when it comes to increased purchases.

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  • treepodia

    This is a really great inforgraphic. If 71% of consumers have cottoned on to the importance of video in bring products to life, then there really shouldn’t be any ecommerce sites out there without product videos.