Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages. According to a survey by Hipcricket, 52% of respondents found mobile messages were intrusive and spammy, 46% found it to be relevant messages while 33% said the messages didn’t offer any value.
Brands Missing Major Opportunities to Drive Mobile Engagement
May 20, 2014 11:22 AM By Daniela Forte
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