Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages. According to a survey by Hipcricket, 52% of respondents found mobile messages were intrusive and spammy, 46% found it to be relevant messages while 33% said the messages didn’t offer any value.
Brands Missing Major Opportunities to Drive Mobile Engagement
Get Content Like This Delivered to Your Inbox
Blog & Opinions
Posted 8 hours ago
Posted 1 day ago
Posted 2 days ago
© 2014, Access Intelligence, LLC. All rights reserved.