Cross-border Apparel Sellers Have a Leg Up in Europe

It appears apparel sellers have a leg(ging) up on other merchants who are looking to sell cross-border to consumers in Europe, according to a recent report from Hamburg, based

Worldwide, clothing is one of the most purchased categories online. In countries such as Brazil, Russia, the UK it even tops all other product categories in share of online shoppers. Several clear trends have formed on the global online retail market for this product.

Surveys show that clothing is the most popular good to purchase directly from online retailers abroad. Especially in the emerging regions its share on the total cross-border purchases is high.

This infographic from shows that clothing is ranked first in many European countries as the product category most purchased online.


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