An Email Address Slashes Shopping Cart Abandonment Rates by 27%

Content Manager

Smartgift, an ecommerce gifting solution which utilizes behavioral science and offers online gifting technology for retailers, released its 2013 winter holiday sales data,  it examined the behavior of consumers who purchased gifts online and checked out using Smartgift.

According to Smartgift’s infographic, requiring only a recipient’s email address to gift a product online slashed shopping cart abandonment by 27%.  Sixty percent of gift givers let recipients pick preferences such as size, color and style.  Seventy-one percent of gift recipients exchanged their gift altogether for another item before it shipped.

 

Infographic-smartgift-600
Click  on infographic to enlarge

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.