An Email Address Slashes Shopping Cart Abandonment Rates by 27%

Content Manager

Smartgift, an ecommerce gifting solution which utilizes behavioral science and offers online gifting technology for retailers, released its 2013 winter holiday sales data,  it examined the behavior of consumers who purchased gifts online and checked out using Smartgift.

According to Smartgift’s infographic, requiring only a recipient’s email address to gift a product online slashed shopping cart abandonment by 27%.  Sixty percent of gift givers let recipients pick preferences such as size, color and style.  Seventy-one percent of gift recipients exchanged their gift altogether for another item before it shipped.


Click  on infographic to enlarge

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.