Smartgift, an ecommerce gifting solution which utilizes behavioral science and offers online gifting technology for retailers, released its 2013 winter holiday sales data, it examined the behavior of consumers who purchased gifts online and checked out using Smartgift.
According to Smartgift’s infographic, requiring only a recipient’s email address to gift a product online slashed shopping cart abandonment by 27%. Sixty percent of gift givers let recipients pick preferences such as size, color and style. Seventy-one percent of gift recipients exchanged their gift altogether for another item before it shipped.
