Facebook Advertising KPIs Spike in Q4

Jan 22, 2014 12:17 PM  By

A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.

Clicks saw an increase of 65.87% quarter-over-quarter.  The infographic provided several other findings that paint a picture of Facebook’s Q4 2013 ad performance as well as tips for advertisers looking to improve results further.

KenshooSocial_FacebookAdKPIs_Q4_2013

Click to enlarge