Families Following an Omnichannel Back-to-School Shopping Path

Jul 23, 2014 11:02 AM  By

Baynote, a provider of personalized customer experience solutions, today revealed the results from its back-to-school shopping survey, conducted in partnership with the e-tailing group.

What they discovered is that consumers are taking advantage of all the options offered to them in today’s omnichannel environment, and toggling between channels and devices to facilitate different parts of the shopping experience.

For example, while in-store, 49% of consumers surveyed said they will use smart phones to redeem coupons, and 40% will use them to compare prices on Amazon.

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