How Retailers Need to Adapt to Millennial Shoppers

Content Manager

Millennials are driving a new era of demand for digital performance excellence.  Eighty-one percent of millennial-age smartphone and/or tablet owners across all countries say they will abandon transactions and shop elsewhere if a mobile site or app is is buggy, slow or prone to crashes.

Over half are likely to broadcast their complaints about poor online shopping experience on social media.  This infographic by Dynatrace shows why millennials expect a higher customer experience.

holiday-shopping-report-infographic

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.