How Retailers Need to Adapt to Millennial Shoppers

Content Manager

Millennials are driving a new era of demand for digital performance excellence.  Eighty-one percent of millennial-age smartphone and/or tablet owners across all countries say they will abandon transactions and shop elsewhere if a mobile site or app is is buggy, slow or prone to crashes.

Over half are likely to broadcast their complaints about poor online shopping experience on social media.  This infographic by Dynatrace shows why millennials expect a higher customer experience.

holiday-shopping-report-infographic

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