Based on a recent Alteryx and RetailWire survey of nearly 350 retailers and brand manufacturers, this infographic illustrates the top three ways progressive retailers are using shopper insights to drive marketing and merchandising decisions, common challenges preventing wider usage of shopper insights and enabling analytics, and key factors behind positive ROI from shopper insight initiatives. Read now to understand why so few retailers are successful in maximizing value from their shopper data.
How the Retail Industry Uses Shoppers’ Data
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