How to Focus On Customer Data

Content Manager

Customer data is at the heart of a data-driven consumer focused marketing strategy.  Understanding the story behind the data begins by knowing who your customers are, what they want, and what channels they use.

This infographic by Navistone gives a good look at why retailers need to focus on customer data, how to collect it and what to do with the data in order to meet the customer expectations.

NavistoneInfographic

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