Halloween is steadily approaching and everyone is putting the final touches on costumes and gearing up for the holiday. Shoppers have turned to ecommerce sites for their costumes, decorations and candy needs, according to an infographic by Nextopia.
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?