Retail spending is constantly changing. Americans in 2012 spent $4.3 trillion on retail purchases. For ecommerce more than 5% or $225 billion was spent on ecommerce sites. According to this infographic by Baynote, this spending represents 3.87% growth year-over-year in retail spending and 16.06% in ecommerce growth.
This guide assists retailers looking for growth in both traditional an online channels. Failing to optimize sales for major holidays throughout the year, can show a difference in success or failure.