The popularity of online shopping has consistently grown in the last 15 years, but the proliferation of smartphones means people now have the opportunity to shop online like never before. Smartphone users now have the opportunity to shop at home, at work, or when they’re on the move. With 64% of 25-34 year olds believing they will use their mobile device more regularly for purchases in the coming years, this trend is only set to continue.
The increase in the use of smartphones is important to more than online retailers as it significantly changes the environment for bricks & mortar stores. For example, It is vital that they optimize their web presence and it is crazy to think that only 10% of retail businesses have planned for substantial future investment in this area. Things such as ensuring your website is mobile optimized has become an important part of being a successful bricks & mortar retailer. Find out more about the growth of M-Commerce, and how it has changed online and offline retail, in this info-graphic from SnapParcel.