Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping.
This infographic by Branding Brand, shows that one-in-four millennials also reported that Amazon. Target and Walmart are the top three online sites they plan to shop when it comes to back-to-school.
One of the gripes of shopping online for millennials are shipping fees, millennials prefer fast and free shipping.