MULTICHANNEL MERCHANT » INFOGRAPHICS
A new IBM study of 26,000 global consumers found that shoppers are becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. According to this infographic from IBM, 35% of shoppers said they couldn’t say for sure where their next purchase would be coming from, online or in-store.
According to the IBM study, nearly half of online purchases resulted from “showrooming,” and nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online.
As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.
When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
When it comes to social media strategies, a new survey has found that smaller companies and B2Bs are less likely to engage with their customers through social media. In this infographic from Zeno Group, you will see how some CEO
The product pages on your site are the best ways to improve customer experience and boost conversion rates. In this infographic from Invesp, you will find out how to create the most effective ecommerce product page in just 21 steps.
Many marketers in the B2B retail world have struggled with social media when compared to their B2B counterparts. In this infographic, based on the 2012 B2B Content Marketing Report by the Content Marketing Institute, it is suggested that some B2B marketers might be falling short because they are not embracing new social media channels.
A new report in the social media activity in the ecommerce world found that when it comes to online shopping social media still play a major role. In this infographic by Social Annex found that 66% of Black Friday and Cyber Monday shoppers did so as a result of social media and of 86% of social users make and/or receive holiday gift recommendations on their perspective social networks.
UPS said it expects to make 28 million deliveries on Thursday, Dec. 20, the busiest day of the holiday season. In this infographic from UPS, you will see how the shipping giant will add more than 400 additional flights every day this week at UPS Airlines. UPS also expects that three million express shipments will be processed within 24 hours through the UPS Worldport international air hub in Louisville, Kentucky.
SocialVibe released key findings from its first Holiday Season Retail Research Study, citing four consumer attitude and behavioral trends for the 2012 holiday season. In this infographic based on that study, you will see there is a continued focus by consumers on deals and savings, the importance of in-store shopping experiences, a preference for electronics and media over apparel-related gifts, and the use of smart phones to optimize the shopping experience.