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Infographics ARCHIVE

How Mobile Devices Change Consumer Shopping Behavior  Jan 28, 2013 3:39 PM By MCM staff

According to research by Yesmail Interactive, smartphone and tablet owners are more compelled to shop online than people who don’t own mobile devices. Yesmail’s research shows that 42.9% of mobile device owners shop online at least once per month, versus 32.6% of people without mobile devices. Check out the infographic below to see more findings from Yesmail’s research.

Search and Deploy: The B2B Marketing Trends of 2012  Jan 23, 2013 4:29 PM By MCM staff

The digital marketing landscape has drastically shifted in the last year, and therefore so have online marketing strategies. Optfiy’s infographic on B2B online marketing trends in 2012 includes findings from its research around Google’s search market share, Google’s “Not Provided” update, trends in paid search, traffic and leads from social media, and more.

How Will Consumers Shop in 2013  Jan 15, 2013 3:52 PM By Erin Lynch

A new IBM study of 26,000 global consumers found that shoppers are becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. According to this infographic from IBM, 35% of shoppers said they couldn’t say for sure where their next purchase would be coming from, online or in-store.
According to the IBM study, nearly half of online purchases resulted from “showrooming,” and nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online.

How to Catch and Keep the Digital Shopper  Jan 14, 2013 9:17 AM By MCM staff

As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.

Is Social Media a Corporate Reputation Blind Spot?  Jan 10, 2013 11:05 AM By MCM staff

When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.

Mobile Ads on Facebook Carry a 70% Price Premium Over Desktop Ads  Jan 10, 2013 10:54 AM By MCM staff

Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.

The CEO’s Social Media Strategy: Ignore It  Jan 03, 2013 8:24 PM By Erin Lynch

When it comes to social media strategies, a new survey has found that smaller companies and B2Bs are less likely to engage with their customers through social media. In this infographic from Zeno Group, you will see how some CEO

How to Master Your Ecommerce Product Pages  Jan 03, 2013 12:58 AM By MCM staff

The product pages on your site are the best ways to improve customer experience and boost conversion rates. In this infographic from Invesp, you will find out how to create the most effective ecommerce product page in just 21 steps.

The State of B2B Marketing  Dec 31, 2012 11:15 PM By MCM staff

Many marketers in the B2B retail world have struggled with social media when compared to their B2B counterparts. In this infographic, based on the 2012 B2B Content Marketing Report by the Content Marketing Institute, it is suggested that some B2B marketers might be falling short because they are not embracing new social media channels.

Social Media Major Focus with Holiday Shoppers  Dec 20, 2012 8:38 PM By Erin Lynch

A new report in the social media activity in the ecommerce world found that when it comes to online shopping social media still play a major role. In this infographic by Social Annex found that 66% of Black Friday and Cyber Monday shoppers did so as a result of social media and of 86% of social users make and/or receive holiday gift recommendations on their perspective social networks.






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