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MULTICHANNEL MERCHANT » INFOGRAPHICS
InfographicsFeb 03, 2013 1:29 PM By MCM staff
Understanding how tablet shoppers differ from those on desktop and smartphone is an important first step for retailers, says Aaron Wadler, Founder and CEO of ShopPad. This infographic tracks online shopper activity across 3,500 tablet-optimized retailers in a wide range of industries, including apparel, consumer electronics, health and beauty, home goods, and jewelry between Nov. 25 and Dec. 25.
InfographicsFeb 03, 2013 1:10 PM By MCM staff
As online commerce has flourished, so have the security risks associated with it. With shoppers more anxious than ever about sharing personal information online, merchants must find a way to eliminate doubts and keep financial information secure. In this infographic, McAfee breaks down the benefits of trustmarks by the numbers and illustrate potential consequences of not having them on your site.
InfographicsJan 28, 2013 4:27 PM By MCM staff
Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs. This infographic from Marketo will help guide you through your priorities in the first 100 days of your international market expansion.
InfographicsJan 28, 2013 3:39 PM By MCM staff
According to research by Yesmail Interactive, smartphone and tablet owners are more compelled to shop online than people who don’t own mobile devices. Yesmail’s research shows that 42.9% of mobile device owners shop online at least once per month, versus 32.6% of people without mobile devices. Check out the infographic below to see more findings from Yesmail’s research.
InfographicsJan 23, 2013 4:29 PM By MCM staff
The digital marketing landscape has drastically shifted in the last year, and therefore so have online marketing strategies. Optfiy’s infographic on B2B online marketing trends in 2012 includes findings from its research around Google’s search market share, Google’s “Not Provided” update, trends in paid search, traffic and leads from social media, and more.
InfographicsJan 15, 2013 3:52 PM By Erin Lynch
A new IBM study of 26,000 global consumers found that shoppers are becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. According to this infographic from IBM, 35% of shoppers said they couldn’t say for sure where their next purchase would be coming from, online or in-store.
According to the IBM study, nearly half of online purchases resulted from “showrooming,” and nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online.
InfographicsJan 14, 2013 9:17 AM By MCM staff
As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.
InfographicsJan 10, 2013 11:05 AM By MCM staff
When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.
InfographicsJan 10, 2013 10:54 AM By MCM staff
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
InfographicsJan 03, 2013 8:24 PM By Erin Lynch
When it comes to social media strategies, a new survey has found that smaller companies and B2Bs are less likely to engage with their customers through social media. In this infographic from Zeno Group, you will see how some CEO
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