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MULTICHANNEL MERCHANT » INFOGRAPHICS
We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.
ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Shop.org Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
Greystripe has found significant differences in the purchasing behavior of mobile shoppers and traditional in-store shoppers. This infographic gives you alook at the highly-desirable traits possessed by mobile shoppers.
Online retailers should consider adding recommendations as well as optimized search options to their sites. According to new research by Baynote, these tactics will result in added revenue.
A combination of improved retail websites and increased consumer adoption of mobile tools are helping to drive ecommerce growth. Regardless of the factors, Baynote points out in this infographic that the future of ecommerce is in the cloud.
Retail spending habits are changing. Smartphones have become tools that help shoppers gain better control over their buying experience. The trends shown in this infographic are the reason why BigCommerce says merchants need to adopt mobile and online strategies to ensure success in a changing market.
Email is one of the best ways to connect with customers, and it is essential to engage with customers via social networks. So it makes sense that the value of both email and social media is even higher when they