MCM Growing Global



Infographics ARCHIVE

Selling Through Social Media to Close More Leads  Oct 31, 2012 9:57 PM By MCM staff

Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.

How the Customer and Service Rep Relationship is Changing  Oct 30, 2012 10:06 PM By Kelsey Cox

With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.

How Google Makes $100 Million a Day in Search Advertising  Oct 25, 2012 5:32 PM By MCM staff

Last week, Google released its “disappointing” Q3 earnings (up 5% from Q2 and up 16% year-on-year.) To shed some light on how Google’s advertising revenues reached a whopping $10.8 billion in Q3, WordStream has undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. The growth in ad impressions, combined with lower costs per click, means that advertisers are now literally able to get more customers for less spend, concludes WordStream’s CTO and founder, Larry Kim.

2012 Holiday Shopping Payment Preferences Unwrapped  Oct 25, 2012 5:31 PM By MCM staff

Litle & Co., a payment processing company for consumer-direct brands, today released the results of an independent consumer survey to determine payments trends this holiday shopping season. The research found that while 60% of respondents owned a tablet or smartphone, only one in four have shopped via their mobile devices. Of those who do, the bullseye price point is $20-$100 which accounted for 63% of those purchases.

The Retailers Guide to SoLoMo  Oct 22, 2012 10:17 PM By MCM staff

This infographic from Monetate illustrates how SoLoMo is impacting ecommerce, and how consumers are using their smartphones to access social and local sites that influence purchases. The infographic also touches on the showrooming effect and gives retailers a guide to making the most out of the SoLoMo opportunity.

The Rise of Mobile Commerce  Oct 19, 2012 9:36 PM By Erin Lynch

The holiday shopping season is right around the corner and understanding the importance of mobile ecommerce is critical. Take a look at this infographic created by Shopify, which shows the expected mcommerce trends that will occur over this holiday season.

The Social Behavior of B2B Customers  Oct 17, 2012 8:58 PM By Erin Lynch

When it comes to the social media patterns of business-to-business customers, it’s hard to understand who is using what and why. Take a look at this infographic from the eCreative Internet Marketing Blog to get a better insight on you customers social behavior.

PostRocket Sums Up Facebook for Merchants with this Comic  Oct 16, 2012 5:21 PM By MCM staff

What do your customers want in return of a Facebook “Like?” Well, for one, they don;t want a slap in the face. Check out this comic from PostRocket.

What Makes a Perfect B-to-B Blog Post  Oct 11, 2012 9:26 PM By Erin Lynch

Besides creating interesting, relevant and timely content on their site, business-to-business bloggers need to pay special attention to this infographic from Eloquoa which points out some of the main mechanics that go into creating that perfect b-to-b blog post.

What Is Big Data, and Why Should Retailers Embrace It?  Oct 08, 2012 9:19 PM By Kelsey Cox

With more and more retail operations moving online, it’s becoming increasingly important for retailers to get a grasp on the idea of “big data.” In the field of information technology, big data is the term used to describe the massive collection of data sets — in the case of retail this data is all about the customer and potential customer.

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