Infographics ARCHIVE

Conversion Rate Optimization for the Holiday Season  Nov 18, 2013 8:03 AM By Tim Parry

With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.

Merchants Miss Opportunities to Use Site Search  Nov 12, 2013 1:11 PM By Daniela Forte

Six out of 10 merchants don’t use the site search in order to enhance their marketing programs, according to this infographic from SLI Systems.

Great Customer Service Expected to Drive Customer Loyalty this Holiday  Oct 30, 2013 12:14 PM By Erin Lynch

Want to know how to capture the loyalty of a holiday shopper? It turns out it’s all about high-quality customer service, free shipping, and offering deals and discounts, according to a recent study by PriceGrabber. Read more to get a clear and focused snapshot on where the consumer will shop, how much they will spend, and what makes them continually come back this holiday season.

Winning with Customer Service  Oct 29, 2013 2:58 PM By MCM Staff

Satisfied customers are key to business success. Recent Aberdeen Group research indicates that satisfied customers not only increase their spending on products and services, but also promote the organization’s brand and drive new business via referrals.

Best Add to Cart Button Features  Oct 17, 2013 5:49 PM By Tim Parry

The add-to-cart button is probably the most important thing on a shopping site – so how do you get shoppers to drop products into their cart? Volusion took a look at the add-to-cart buttons of the top 50 ecommerce sites (i.e. Walmart, Zappos, eBay, Amazon) to see how they’ve designed their buttons to entice shoppers to do just that. So what color, wording and design work best?

Online Support Centers are Essential for Fast Growing Companies  Oct 15, 2013 7:25 PM By MCM Staff

With self-service support, such as a customer portal or support center, customers can help themselves 24 hours a day. Learn how customer self-service support leads to higher customer satisfaction at a lower cost.

5 Ways Gift Cards Can Boost Sales  Sep 18, 2013 10:31 AM By Erin Lynch

For the past five years gift cards have been ranked as the number one most popular gift among shoppers. In fact, according to Shopatron, not only will the average shopper spend more than $150 on gift cards annually, but 72% of recipients become repeat customers. Here are five surefire ways you can harness the power of gift cards on your ecommerce site.

Online Fraud Burdens Merchants  Sep 17, 2013 3:11 PM By Daniela Forte

Fraud is a scary thing and it is burdening merchants everyday with higher costs. According to this infographic by LexisNexis, for every $1 in fraud loss, merchants are paying $2.79. While fraud losses continue to grow, many ecommerce merchants believe fraud prevention is too expensive. It is these merchants that experience two times more in fraud losses.

15 Ways to Deliver the Best Order Fulfillment Experience  Sep 13, 2013 9:54 AM By Erin Lynch

Fulfilling orders is no longer about putting SKUs in a box and shipping products off to the consumer. Merchants are finding that order fulfillment is now a multifaceted operation which includes moving product, creating brand engagement, offering high quality customer service, and creating a lifetime customer. Here are 15 tactics you can use right now on how to delight customers from the warehouse floor up to the box is opened by the consumer.

The Great Expectation of Customer Service  Sep 10, 2013 11:37 AM By Erin Lynch

A recent survey of 6,000 online shoppers has found that the number one most important factor when it comes to defining and offering a positive ecommerce shopping experience all comes down to customer service. So what can you do to improve your online shopping experience? It’s all about contact options such as live chat, click-to-call, and video chat in the contact center.






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