Showrooming Becoming a $215 Billion Problem for Retailers

May 22, 2013 3:43 PM  By

Mobile devices are becoming to new accessory for consumers. It’s where they can find locations of stores, download coupons, and, unfortunately, compare prices while shopping in a traditional brick-and-mortar store. In fact, according to this infographic from 360pi, it’s becoming a $215 billion problem for retailers. The infographic states that 35% of all Americans are engaging in showrooming when looking for products such as electronics, apparel, books and appliances.