Showrooming Becoming a $215 Billion Problem for Retailers

Mobile devices are becoming to new accessory for consumers. It’s where they can find locations of stores, download coupons, and, unfortunately, compare prices while shopping in a traditional brick-and-mortar store. In fact, according to this infographic from 360pi, it’s becoming a $215 billion problem for retailers. The infographic states that 35% of all Americans are engaging in showrooming when looking for products such as electronics, apparel, books and appliances.

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