More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop. They are looking to friends and peers for the final stamp of approval before they add to cart. This allows brands to gain revenue from its consumers. However, finding the right strategy to drive the revenue from social media is where retailers are lacking.
Social Media: The Final Stamp of Approval for Purchase Decisions
May 16, 2014 2:10 PM By Daniela Forte
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