The Use and Abuse of Customer Data

May 09, 2014 10:15 AM  By

Fifty-four percent of millenials are willing to provide more personal data if it means more relevant offerings, according to an infographic by SDL.  Over 40% of U.S. millenials can identify the data brands are using to track their behaviors and expect a personalized shopping experience.

Infographic_SDL_YourDataTrumpsBigDataClick here for Full Infographic