Using Big Data to Your Advantage

Aug 20, 2013 2:59 PM  By

With Big Data being all the buzz these days, merchants are have the opportunity to make real what was once too costly or visionary to achieve a possibility, especially with the use of innovative analytics solutions, according to an infographic by SAP.

However the questions remain,  what is  Big Data telling merchants about their consumers and customers  and what is it telling them about which campaigns are gaining traction?  According to the infographic, most merchants lack data standardization with 60% believing that integrating demand signals from different sources is a real issue.