A new study from Bizrate Insights, a division of Connexity, shows that 31% of online buyers have used in-store pick-up in the past year with 13% saying they have considered abandoning a purchase because in-store pick-up wasn’t offered.
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“Online buyers use in-store pick-up for several expected reasons: to avoid shipping costs, to increase convenience and to get items quickly,” said Hayley Silver, vice president, Bizrate Insights. “However, over a quarter (29%) of online buyers also pick up in-store so that they can ensure the items they want are available when they arrive.”
“Retailers can support this desire to confirm item availability by enabling shoppers to check online if products are in stock, or reserve them in advance,” Silver added. “At a time when free shipping is highly desirable, retailers can offer free in-store pick-up to meet consumer needs at a lower cost.”