NEWPORT BEACH, Calif. – June 11, 2014 – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ), today announced the availability of CAKE Ecommerce Tracking and Attribution. The highly scalable solution provides online retailers and other ecommerce organizations with the most granular and complete 360-degree view of customer purchasing habits generated from merging ecommerce tracking with other online traffic sources including display, mobile, lead generation and affiliate. With these insights, performance marketers are equipped with the intelligence to work smarter with high-value traffic sources by measuring campaign effectiveness in real-time.
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“Gifts.com is renowned for giving our customers inspired gift ideas, advice and interactive shopping services,” said Fred Dimesa, VP Strategy at Gifts.com. “We selected CAKE as it offers us an innovative and effective ecommerce solution for tracking, attributing and reporting on the performance of our digital advertising campaigns. CAKE will make it possible to understand our customer’s online journey from the first click to the final sale, accelerating our evolution from an advertising model to a full ecommerce experience.”
CAKE Ecommerce Tracking and Attribution, built on the company’s robust software, features a number of new enhancements designed to improve performance marketing capabilities for retailers and subscription-based ecommerce companies.
Advanced Tracking and Attribution – CAKE’s ecommerce features include detailed product catalog feeds and promotional-code tracking, multiple storefronts and one-button payment processing. CAKE ecommerce not only reports on what products are purchased, but also delivers real-time tracking and payout information based on store keeping units (SKUs) and promotional codes. Business rules provide attribution based on publisher contributions to build the relationship with the consumer leading to the purchase.
Sophisticated Fraud and Promo Code Misuse Monitoring – Delivers best practices and business rules for preventing misuse of promo codes. CAKE not only monitors codes that have been marked for use, but also those intended for offline and other channels. Business rules define misusage within the channel, then marks sale commissions invalid when policies are violated, protecting against commission erosion.
Connect with High-Value Traffic Sources – CAKE seamlessly integrates into a highly effective ecosystem that includes dozens of best-of-breed solutions and technology partners. Compatibility with multiple resources allows for insight into what’s working, or not, all on a single dashboard.
Global Ecommerce Enabled – CAKE supports multiple languages and currencies so marketers can track the performance of their marketing campaigns and better target their digital spend on a global scale. Additionally, the solution optimizes and directs geo-specific affiliate traffic to a local storefront, in real-time, as well as provides payout in appropriate currencies, adhering to publisher and tax compliance.
“According to eMarketer, Global B2C ecommerce sales are anticipated to hit $1.5 trillion in 2014. CAKE is committed to providing the critical tools that empower advertisers to get the highest return out of their digital marketing investments,” said Jeff McCollum, president of CAKE. “This commitment extends beyond providing world-class technology. We also help our customers build out the most effective affiliate marketing ecosystem – one that connects directly with high-value traffic sources wherever they reside. CAKE’s open, compatible system plugs into existing technologies, while uniting in-house intelligence for better control, transparency and flexibility.”
CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its Marketing Intelligence hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. Only CAKE offers everything needed for a complete view of the digital customer journey, from acquisition to conversion. For more information on CAKE visit www.getCAKE.com.
CAKE is owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ). For more information on Accelerize New Media, visit www.accelerizenewmedia.com.
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