CAMBRIDGE, Mass.–(BUSINESS WIRE)–CQuotient today announced that Amy Larson, vice president of digital at The Children’s Place, and its founder and CEO, Rama Ramakrishnan, will co-present at the Internet Retailer Conference and Expo (IRCE) in Chicago.
[Check out more content from IRCE 2014 here]
“Beat the Competition by Personalizing Content and Communication”
In the presentation, “Beat the Competition by Personalizing Content and Communication,” the pair will discuss how retailers can implement next-generation personalization by mining data from every consumer touchpoint. The session will explore how retailers can use the data they already have to understand each individual customer, and create personalized content and communications across channels.
|Who:||Amy Larson, Vice President of Digital, The Children’s Place|
|Rama Ramakrishnan, founder and CEO, CQuotient|
|What:||Consumers are flooded with messages through multiple touchpoints, but they are also sharing more information about themselves than ever before. This presents an opportunity for retailers to capture these preferences and understand each consumer on a deeper level. Larson and Ramakrishnan will discuss how mining data from all consumer touchpoints can support the creation of personalized content, potentially lifting revenue per customer by as much as 15 percent and click-through rates by as much as 100 percent. The presentation will focus on how retailers can harness the power of customer data and build personalized campaigns that keep messaging consistent across channels.|
|When:||Thursday, June 12, 2014, 11 a.m. to 11:45 a.m. CST|
|Where:||McCormick Place West, Chicago|
Ramakrishnan said, “Retailers are mining more consumer data than ever before, but many are overwhelmed by the amount of data available and letting the opportunity to act go to waste. I look forward to presenting with Amy at IRCE and sharing how retailers can use data to deliver personalized messages at each touchpoint, improve customer loyalty and increase revenue.”
To learn more about CQuotient’s Personalization Marketing Engine™ or to receive a copy of the company’s recent report with RSR Research, “Retail’s Email Moment: How Personalization Can Revitalize Retailer’s Email Strategy,” visit booth #1305.
CQuotient enables leading retailers to deliver uniquely tailored messages to every customer at any interaction. The company’s Personalized Marketing Engine™ combines rigorous predictive science with omnichannel data to drive incremental revenue. For more information, please visit www.cquotient.com, follow us on Twitter @CQuotient or join the conversation on the CQuotient Blog.
Brooke Wenrick, 617-986-5022