Shah’s session is titled “Connecting with Consumers by Giving Them What They Want.” Shah will discuss the transformation of CSN Stores from hundreds of URLs into the unified one-stop-shop under the Wayfair brand name. Shah will explain the company’s strategy, what it took to turn the ship and how the new focus has helped the company deepen its bond with shoppers.
Wayfair has done some excellent things since I last talked with Shah. For example, its 55% revenue growth outpaced ecommerce giant Amazon. Wayfair also introduced a new brand, Birch Lane, and entered a pioneering partnership with Quill.