MULTICHANNEL MERCHANT » LISTS & DATA NEWS
Lists & Data NewsJan 26, 2014 12:09 PM By MCM Staff
The DMA joins the ANM, ACMA and MPA in filing an appeal at the U.S. Court of Appeals in Washington, seeking relief from the recent Postal Regulatory Commission decision to allow an exigent postal increase set to take effect on Jan. 26.
Lists & Data NewsJun 26, 2009 2:34 AM By Tim Parry
List conglomerate InfoGroup said today it will merge list firms Direct Media and Millard Group into a single entity called Direct Media Millard on July 1.
Lists & Data NewsFeb 24, 2009 12:37 AM By Michelle Farabaugh
Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing
Lists & Data NewsFeb 24, 2009 12:34 AM By MCM staff
Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often?
Lists & Data NewsFeb 24, 2009 12:11 AM By Shari Altman
Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes
Lists & Data NewsDec 10, 2008 8:57 PM By Tim Parry
Lists & Data NewsDec 10, 2008 8:54 PM By Tim Parry
Are you effectively using Interactive marketing to reach your customers, or are you just creeping them out? There
Lists & Data NewsAug 25, 2008 11:06 PM By Tim Parry
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup
Lists & Data NewsJan 28, 2008 8:48 PM By MCM staff
(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.
Lists & Data NewsDec 20, 2007 8:23 PM By Cam Balzer
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year