Lists & Data News ARCHIVE

PRC Decision Threatens Financial Viability of Mailers  Jan 26, 2014 12:09 PM By MCM Staff

The DMA joins the ANM, ACMA and MPA in filing an appeal at the U.S. Court of Appeals in Washington, seeking relief from the recent Postal Regulatory Commission decision to allow an exigent postal increase set to take effect on Jan. 26.

InfoGroup Merging Direct Media With Millard  Jun 26, 2009 2:34 AM By Tim Parry

List conglomerate InfoGroup said today it will merge list firms Direct Media and Millard Group into a single entity called Direct Media Millard on July 1.

Using Internet Marketing to Drive Stronger Catalog Sales  Feb 24, 2009 12:37 AM By Michelle Farabaugh

Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing

Testing Still Essential in Marketing  Feb 24, 2009 12:34 AM By MCM staff

Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often?

The Benefits of Multichannel Prospecting  Feb 24, 2009 12:11 AM By Shari Altman

Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes

Live from NCDM: The Pros and Cons of Going Postal to Get E-Mail Address Updates  Dec 10, 2008 8:57 PM By Tim Parry

Orlando, FL

Live from NCDM: Interactive Marketers, Stop Being So Creepy  Dec 10, 2008 8:54 PM By Tim Parry

Are you effectively using Interactive marketing to reach your customers, or are you just creeping them out? There

Gupta Resigns as InfoGroup CEO  Aug 25, 2008 11:06 PM By Tim Parry

Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.

Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup

ALC Acquires MKTG Services List Management Group  Jan 28, 2008 8:48 PM By MCM staff

(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.

Getting Serious About Cyber Mondays  Dec 20, 2007 8:23 PM By Cam Balzer

Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year

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