Data & Analytics ARCHIVE

Week in Review: Is Black Friday’s Demise Over Exaggerated?  Nov 20, 2015 1:34 PM By MCM Staff

Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.

Week In Review: REI Says No to Black Friday  Oct 30, 2015 2:23 PM By MCM Staff

Instead of shopping on Black Friday, outdoor clothing and equipment retailer REI wants its customers to #OptOutside. Won’t REI lose a lot of money? Probably not, and here’s why. Also, here’s a look at the news, commentary and events that shaped the direct-to-customer world last week.

Week in Review: Sears Goes Back to the Future  Oct 24, 2015 8:37 AM By MCM Staff

Sears has introduced “Meet With An Expert,” this free service that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store. It seems fitting that Sears made this announcement on October 21, 2015, which was “Back to the Future Day.”

It All Adds Up: Analytics, Assortment Data Bolster Business  Oct 16, 2015 10:38 AM By Peter Zaballos

Without a doubt, the holidays can – and will – provide a critical stress test and opportunity for today’s leading retailers and suppliers to capture the hearts and wallets of consumers.

4 Ways Data-Driven Personalization Will Improve Your Business  Oct 13, 2015 12:21 PM By Jon Noronha

Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.

4 Data Points to Consider Before Holiday 2015 Begins  Oct 03, 2015 10:19 AM By MCM Staff

Hard to believe, but the holiday 2015 shopping season is right around the corner. No worries though, digital marketing technology firm Kenshoo has got marketers covered with tips-a-plenty for getting ahead of the competition in the most critical season for retailers.

4 Tips for Identifying the Most Profitable Lead Sources  Aug 11, 2015 3:28 PM By Neil Rosen

While many are simply buying lists and hoping they get some traction, this is costly to (and unproductive for) their brand. So, with a billion potential sources for leads, what are B2C marketers to do? Here are four simple tips that will help.

Using Big Data to a Customer’s Personal Advantage  Jun 23, 2015 4:23 PM By Daniela Forte

What do you do with all that data you have? Are you leveraging the data to provide a personalized shopping experience? Here is what you need to know about using big data to your customer’s advantage.

RadioShack Case Points Out Need for a Consumer Data “Nature Conservancy”  May 20, 2015 2:40 PM By Suni Munshani

The RadioShack case highlights the need to create a “Nature Conservancy” of sorts to protect consumer data when a bankrupt company’s assets are sold.

5 Ways E-Retailers Can Leverage Data to Increase ROI  May 11, 2015 2:02 PM By Bruno Leveque

It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.

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