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Data & Analytics ARCHIVE

RadioShack Case Points Out Need for a Consumer Data “Nature Conservancy”  May 20, 2015 2:40 PM By Suni Munshani

The RadioShack case highlights the need to create a “Nature Conservancy” of sorts to protect consumer data when a bankrupt company’s assets are sold.

5 Ways E-Retailers Can Leverage Data to Increase ROI  May 11, 2015 2:02 PM By Bruno Leveque

It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.

Building the Case for Retailer-Vendor Data Sharing  Apr 07, 2015 5:11 PM By Eric Green

Sharing data with its vendors through its proprietary Retail Link vendor portal has transformed the way Walmart and its vendors do business. So how can businesses achieve the same results without re-inventing the wheel?

Predictive Technology Drives Evolution of Big Data  Mar 18, 2015 11:27 AM By Meyar Sheik

Studies show that nearly 90% of professionals believe big data is a game changer for today’s hyper-competitive marketplace. See what big data is teaching retailers about their customers.

Data Security, Omnichannel Initiatives Top Retail CIOs’ Priority Lists  Feb 19, 2015 9:35 AM By Tim Parry

According to an NRF/Forrester survey, managing data security is the most urgent focus area for retail CIOs, with 97% of surveyed business leaders placing it at the top of their 2015 priority lists.

Do You Practice Good (Data) Hygiene?  Jan 26, 2015 12:04 PM By Alyssa Nahatis

With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.

Brand Loyalty, Trust Keys to Canadian Consumers  Jan 21, 2015 9:49 AM By Mike O'Brien

Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.

What Retailers Need to Know about Big Data  Dec 08, 2014 1:19 PM By Steve Wellen

The “big data” hype rages on, especially for retailers anticipating the holiday shopping season. There are five things retailers need to know about big data.

3 Tips to Protect Your Holiday Shopper’s Data  Dec 03, 2014 3:42 PM By Julie Lockner

Shoppers will be thinking about how they shop and pay given the tens of thousands of shoppers affected this past year by security breaches, here are three tips to protect your holiday shopper’s data.

Leveraging Big Data Via One-on-One Videos  Nov 18, 2014 9:38 AM By Deirdre Mills

Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.






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