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Divide and conquer
Microsegmentation can help you lift your holiday mailing results. You've probably noticed a few distinct customer segments in your database. And you know that to market effectively to Bob, Carol, Ted and Alice, you need to communicate with each segment in a different way.
Your Marketing Database Isn’t Complete Without Completeness
Savvy direct marketers understand that completeness results in full historical views for accurate, efficiently executed analytics. What do we mean by completeness?...
Back-Test Your Way into a Customer Contact Strategy
You may not be able to test the true incremental value of your e-mail campaigns. But you can compare the results based on customers within similar segments who have an e-mail address on file and those who don’t. Depending on your resources, here’s how you can pull a snapshot of your database to view customers with and without valid e-mail addresses...
The Children's Catalog Universe Fails To Grow
The Children's Merchandise and Apparel Category targeting parents of babies to teens with everything from toys and educational games to cribs, clothes...
Make Testing Dollars Go Further
Integrating your testing program into a cohesive multichannel plan can inform and improve your entire direct response program. Find out how you can maximize your testing dollars...
Take the Systematic Approach to E-mail Testing
Systematic testing is essential to determining how well e-mail is resonating with recipients and gathering more data that can help craft campaigns and fine-tune messages to drive even greater relevance. The question of course is who to test, and why...
Five Ways to Differentiate Your Brand This Holiday Season
The holidays aren't shaping up to be merry for retailers. Many have already responded by slashing prices and starting inventory clearance sales early. So how do you make your store stand above the rest this holiday season? Here's five ideas...
Last Minute Data Security Checklist for the Holiday Season
While being PCI (payment card industry) compliant is certainly necessary and should be a priority for any retailer, being secure takes precedence...
Get Ready for the Holidays with Matchbacks
In preparation for your upcoming holiday season, start thinking about the following six steps to help create a complete and detailed matchback...
Captivate Your E-mail Audience with Interactivity
You know which customers and prospects you want to target with your e-mail campaign, and you know when. But sometimes you need to look past the lists and data and look at the message. Here’s how you can interact with your audience and, if you do it right, captivate it...
Show Me The Data: Model What Doesn’t Exist
Can you build a model to predict the potential for a product that doesn't yet exist? Sure—if you can define your idea clearly enough for consumers to understand the product features and you can estimate the potential market for that product or service...
