Lists & Data Article Archives
2012 Outlook: Digital Data Will Take Center Stage
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components...
Best Practices for Managing Email Sender Reputation
When it comes to email-marketing best practices, resources and recommendations abound...
B-to-b response databases can broaden reach
Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information...
Modify square-inch analysis to fit your business
While some of us love diving into the minutia of square-inch analysis, others may find this an unenviable yet necessary task of mathematical gymnastics....
Broker Roundtable: Popular Direct Mail Formats for 2011
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What direct mail package designs are going to be popular in 2011?...
Get a better circ plan by Friday
DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing...
2011 Annual parcel rate analysis
By now, you've been able to measure the impact of UPS's and FedEx's general rate increases effective Jan. 3. The majority of shippers are finding that...
Getting your head around matchbacks 2.0
Many of us have accountants either for ourselves or our businesses for a simple reason: Every year the tax rules change and we simply cannot afford to...
Lists or Co-ops: Which Fits Your Prospecting Puzzle?
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers...
