Operations Summit 2016

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Data & Analytics ARCHIVE

Can Digital Transformation Save the Planet?  Feb 08, 2016 2:54 PM By Lori Mitchell-Keller

Data analytics has a chance to cut through the carbon reducing pie for retailers. Find out how this is possible and what it can do for your business.

Taking a Closer Look at Your Data  Feb 04, 2016 5:08 PM By Daniela Forte

Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.

Week in Review: The Great Amazon Retail Store Mystery Solved  Feb 04, 2016 12:03 PM By MCM Staff

Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs. So is Amazon going to open 300 to 400 bricks-and-mortar stores as General Growth Properties CEO Sandeep Mathrani said during its earnings call on Tuesday?

Week in Review: Amazon and PayPal Payments Battle Heats Up  Jan 28, 2016 3:04 PM By MCM Staff

It is probably not a coincidence that Amazon Payments and PayPal both announced record number of users following what’s been the most successful holiday season for mobile commerce.

Leveraging Your Marketing Database to Gain Brand Traction  Jan 26, 2016 4:53 PM By Daniela Forte

Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.

3 Steps to Successful Data Convergence  Dec 28, 2015 4:39 PM By Roberto Ugo

A data convergence system that analyzes both online and offline data is your best bet for building an omnichannel presence because it enables you to create an engaging, hassle-free customer experience. Let’s look more closely at how to use data convergence in an omnichannel strategy.

Customer Loyalty, Trust and Data Breaches  Dec 15, 2015 2:47 PM By Daniela Forte

Almost seven in 10 consumers feel its the business’ responsibility to protect their data. If financial data is stolen, 64% would be unwilling to buy from that retailer again. This infographic illustrates why it’s important to maintain a level of trust among your consumers.

Week in Review: Will There Be Walmart Pay Evangelists in 2016?  Dec 11, 2015 1:16 PM By MCM Staff

Mobile payments gained more traction this week when Walmart announced Walmart Pay, which is being touted as a first by a major retailer.

4 Key Pains for Poor Product Data  Dec 08, 2015 4:17 PM By Daniela Forte

Retailers are suffering from poor product data and they can’t find a cure. It is keeping shoppers from finding they’re looking for and retailers from generating higher revenue

Week in Review: Cyber Weekend Hits On All Cylinders  Dec 04, 2015 1:39 PM By MCM Staff

A blowout Cyber Weekend 2015 topped the news and happenings we were watching this week in ecommerce, marketing and direct-to-customer operations.






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