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Data & Analytics ARCHIVE

Is There a Blind Spot in Your Holiday Retail Analytics Strategy?  Oct 08, 2014 4:20 PM By Ralph Crabtree

As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.

Smart Furniture Launches Responsive Design Website  Sep 23, 2014 9:48 AM By Daniela Forte

Online furniture retailer Smart Furniture launched its responsive website in August after it saw a change in its web traffic. Here is what T.J. Gentle, president and CEO of Smart Furniture had to say.

The Beauty of Browse Data  Sep 16, 2014 11:55 AM By Ross Kramer

On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.

What Data Can a Beacon Actually Collect?  Sep 11, 2014 12:51 PM By H.O. Maycotte

Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments.

Database Guru Arthur Hughes Dies  Aug 29, 2014 9:25 AM By Beth Negus Viveiros

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

What Retailers Can Learn from Personal Health Apps  Aug 06, 2014 11:08 AM By Jonathan Levitt

When people are willing to hand over data about their heart, sleep cycles, medications, diet and exercise, why can’t retailers collect data without seeming creepy?

How the Retail Industry Uses Shoppers’ Data  Jul 30, 2014 6:26 AM By Tim Parry

Based on a recent Alteryx and RetailWire survey of nearly 350 retailers and brand manufacturers, this infographic illustrates the top three ways progressive retailers are using shopper insights to drive marketing and merchandising decisions, and more.

Big Data for Smaller Retail: The Most Impactful Data Points  Jun 25, 2014 12:28 PM By JP Chauvet

Big data doesn’t benefit you if you can’t analyze it! Untapped data is like a gold mine – it can make you rich, but first you have to sift through the dirt. These are the 5 most impactful data points you need to examine now.

4 Steps to Tame the Data Management Beast  May 05, 2014 10:58 AM By Sandra Gudat

If you’re like most retailers, you struggle with the management of multiple data sources, and this can be particularly damaging to your loyalty and CRM efforts. Here’s a strategy to begin tackling the data management beast.

Retailers Committed to Protecting Consumer Data  Apr 16, 2014 9:58 AM By MCM Staff

NRF pursues establishment of retail information sharing and analysis center.






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