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Data & Analytics ARCHIVE

Predictive Technology Drives Evolution of Big Data  Mar 18, 2015 11:27 AM By Meyar Sheik

Studies show that nearly 90% of professionals believe big data is a game changer for today’s hyper-competitive marketplace. See what big data is teaching retailers about their customers.

Data Security, Omnichannel Initiatives Top Retail CIOs’ Priority Lists  Feb 19, 2015 9:35 AM By Tim Parry

According to an NRF/Forrester survey, managing data security is the most urgent focus area for retail CIOs, with 97% of surveyed business leaders placing it at the top of their 2015 priority lists.

Do You Practice Good (Data) Hygiene?  Jan 26, 2015 12:04 PM By Alyssa Nahatis

With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.

Brand Loyalty, Trust Keys to Canadian Consumers  Jan 21, 2015 9:49 AM By Mike O'Brien

Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.

What Retailers Need to Know about Big Data  Dec 08, 2014 1:19 PM By Steve Wellen

The “big data” hype rages on, especially for retailers anticipating the holiday shopping season. There are five things retailers need to know about big data.

3 Tips to Protect Your Holiday Shopper’s Data  Dec 03, 2014 3:42 PM By Julie Lockner

Shoppers will be thinking about how they shop and pay given the tens of thousands of shoppers affected this past year by security breaches, here are three tips to protect your holiday shopper’s data.

Leveraging Big Data Via One-on-One Videos  Nov 18, 2014 9:38 AM By Deirdre Mills

Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.

Big Data a Big Omnichannel Driver  Nov 17, 2014 11:11 AM By Daniela Forte

Big data provides retailers in today’s omnichannel world an inside look at how they can improve both their websites and in-store experiences for customers. See which data will be able to help your business.

Avoiding Coal: 7 Ways to Lower Email Blocking Risks  Oct 27, 2014 6:57 AM By Jim Davidson

A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.

Is There a Blind Spot in Your Holiday Retail Analytics Strategy?  Oct 08, 2014 4:20 PM By Ralph Crabtree

As multichannel retailers develop strategies for the upcoming holiday rush, they must address a critical blind spot by improving visibility into consumer behavior in physical stores. Fortunately, new technology solutions can help organizations close the “insight gap” between online and in-store consumer behavior.






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