New lists

Oprah Book Club Enthusiasts

The master file consists of 361,272 names including 208,417 mail order buyers sourced from Oprahsbookclub.com.

Seventy-three percent of club members are women, 45% have attended college and 21% have $100,000 or better household incomes. E-mail addresses and telephone numbers are available.

Selects: Quarterly hotline, age, gender, mail order buyers, state/SCF/ZIP

Cost: $135/M

Contact: TMA List Brokerage & Management, 703-547-4976 or www.tmalist.com.

AmazeRX Amazing Transformation

More than 30,000 dieters who purchased AmazeRX brand meal replacement shakes are on this file. About 75% of buyers are women, typically age 40 or older. The unit sale was $65 and most paid by credit card.

Selects: Gender, state/SCF/ZIP

Cost: $110/M (base)

Contact: Impulse Media, 203-825-4652 or www.impulse-media.net.

eToys Buyers

This list includes 384,633 12-month eToys.com buyers, which previously had been available only for exchanges. Buyers, 70% of whom are women, spent an average of $71 for toys geared for children ages three to 10.

Selects: Hotlines, adult's/child's age, child's gender/birth month, children's apparel, household income, purchase amount (ranges), state/SCF/ZIP

Cost: $105/M

Contact: Fasano and Associates, 818-728-9030 or www.fasano-assoc.com.

Vegas High Rollers

The file identifies 423,690 gamblers who responded to direct mail and e-mail invitations to special events sponsored by casinos in Las Vegas. Such events include concerts, boxing matches and shows. These are high net-worth homeowners, with an average age of 58.

Selects: Quarterly hotline, age, gender, income

Cost: $80/M

Contact: List Management Plus Division/Focus USA, 603-673-3473 or www.lmplus.net.

VFW Nonmember Donor Cat and Dog Owners

This list includes 272,900 cat owners and 377,009 dog owners who contributed to the Veterans of Foreign Wars organization but are not members. The source is direct mail.

Selects: Hotlines, age, dollar amount, gender, state/SCF/ZIP

Cost: $90/M

Contact: RMI Direct Marketing, 203-825-4641 or www.rmidirect.com.

Comp Club USA

The list of 236,120 casino hotel guests who signed up for comp club memberships are included, and the individuals spent a minimum of $1,200, excluding gambling. Almost all used credit cards. The source is on-site registration.

Selects: Quarterly hotline, gender, state/SCF/ZIP

Cost: $90/M

Contact: List Authority, 201-666-0100 or www.thelistauth.com.

Cash Crunch Payday Loans

Some 375,000 applicants for short-term loans are named, but typically lack credit cards or savings accounts. No telemarketing is allowed. All have been verified as being mail order buyers.

Selects: Age, gender, Hispanic, home equity, homeowner/renter, home value, household income, monthly hotline, presence of children, Spanish-speaking, state/SCF/ZIP

Cost: $86/M

Contact: List Bargains Division, Media Source Solutions, 203-746-6640 or www.mediasourcesolutions.com.