Before You Remove Your Yahoo Subscriber

Jun 25, 2013 5:30 PM  By

With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.

Here are three takeaways from a recent blog post by Listrak’s Chief Privacy Officer James Koons:

  1. You will want to consider a reengagement strategy if the subscriber hasn’t opened or clicked in the last 45 to 60 days or in two or more sends.
  2. Remove subscribers if users do not open your reengagement emails.
  3. You will help your inbox placement across the board by monitoring your email list and segmenting out to unengaged subscribers.

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