Big Data Brings Omnichannel to Life

Oct 30, 2013 7:35 AM  By Erin Lynch

Big data has become quite the buzzword in all facets of omnichannel selling. It’s being used in both the front- and back-end of operations, in the marketing department, and site design all in the name of boosting customer engagement and increasing sales. In this executive summary from Multichannel Merchant, you will learn:

    • How big data helps create a better customer experience
    • Why big data is not just about online shopping
    • How to manage the data that matters most

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“Big Data Brings Omnichannel to Life”

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