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Lists & Data – Buisness ARCHIVE

The B2B Buyers Journey  Jul 02, 2013 12:12 PM By Daniela Forte

There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.

From Big Data to Big Personalization  Jun 21, 2013 2:23 PM By Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

Is Big Data Big Hype or the Next Big Thing?  Apr 04, 2013 9:48 PM By Tim Parry

Last year, Big Data seemed to be the buzzword at every marketing conference. If merchants adopted Big Data, great things would happen – namely, better targeting of their clients and prospects, and the greater ability to build 1-to-1 relationships. But there also seemed to be a Big Disconnect with Big Data. Back in the late […]

Amazon Redshift Available To The Masses  Feb 15, 2013 11:57 AM By Daniela Forte

Amazon Web Services Inc., announces its making available its data warehouse Amazon Redshift to customers. Redshift was first introduced in November of last year and could pose a possible threat to its competitors.

Windsor Circle, Inc. Closes $1 Million+ Series A Funding  Jan 06, 2013 3:48 PM By MCM staff

RTP-based Triangle Angel Partners (TAP) was the newest funding group to join existing investors, including Idea Fund Partners and Bruce Boehm, formerly of US Venture Partners, in Windsor Circle’s Series A funding round, which includes $685,000 of funds recently raised, plus the conversion of a Convertible Note of $405,000.

How to Make the Most Out of B2B Prospecting Calls  Dec 06, 2012 10:10 PM By MCM staff

George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls

How to Optimize for Big Data  Aug 30, 2012 9:01 PM By Arthur Sweetser

Marketers need to step up to the challenges of Big Data to claim its rewards. Here

Catalog Mailers Need to Address Congress Regarding H.R. 2309  Jul 02, 2012 10:22 PM By Terri Alpert

As CEOs, our job is to manage the risks and the potential rewards for our organizations. It is what our stakeholders require of us. We have the power to prevent another significant rate shock, and all the destruction it will bring. No one will do it for us.

FreshAddress Launches SafeToSend Email Deliverability Solution  Apr 12, 2012 1:54 AM By MCM staff

The service helps companies and organizations improve email deliverability rates, dramatically reduce blacklisting and blocking issues, and drive revenues. It is available via either real-time cloud-based API or batch processing, depending on client needs.






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