How to Create a B2B Social Media Sales Strategy that Actually Works

Dec 10, 2012 8:14 PM  By

It’s easy to fall into three traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer.

Here are three key takeaways from this blog posts by Jeff Molander from Molander & Associates, Inc:

1. Advertising with social media is a bad idea.
2. Customers and prospects do not care about your unique business story.
3. While listening to customers concerns on social media sites is a good idea, B2B’s need to listen in ways that will attract prospects to your company.

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Erin Lynch is the associate editor at Multichannel Merchant. Erin can be reached by emailing her at erin@multichannelmerchant.com. You can also follow her on Twitter at @LynchMCM or on LinkedIn.